YuzarSif – Men’s Shalwar Kameez E-Commerce Growth
Overview
🎯 Mission
Drive online sales for a traditional Pakistani menswear brand by:
✔ Maximizing conversions on their existing website
✔ Building a loyal social media community
✔ Positioning YuzarSif as the go-to for premium yet affordable fits
🛠️ Services Delivered
| Service | Key Actions | Impact |
|---|---|---|
| Social Media Ads | Facebook/Instagram campaigns targeting: – Weddings – Eid collections – Office wear | 5X ROAS (Return on Ad Spend) |
| WhatsApp Commerce | Catalog + COD orders via WhatsApp Business API | 30% of total sales |
| Influencer Marketing | Collaborated with 10+ micro-influencers (styled shoots) | 200+ UGC posts |
| Email/SMS Campaigns | Abandoned cart recovery + festive offers | 20% recovery rate |
🔍 Strategy Breakdown
| Challenge | Solution | Tactical Execution | Result |
|---|---|---|---|
| Low trust in online sizing | Reduce perceived risk | – Free fabric swatch mailers – “30-Day Fit Guarantee” badges on product pages | 50% fewer returns |
| Eid rush competition | Preemptively dominate seasonal demand | – Launched “Eid Prep Campaign” 6 weeks early – Bundled matching waistcoats + shoes | 70% of quarterly sales |
| High CAC on Meta | Leverage cheaper channels | – Shifted 40% budget to WhatsApp Status ads – Geo-targeted mosques/market areas | 60% lower CAC |
| Cart abandonment | Recover lost sales | – Urdu SMS reminders with discount emojis – WhatsApp video follow-ups from “Rizwan Bhai” (CS rep) | 20% recovery rate |
| Generic product visuals | Show real-life appeal | – User-generated content contests (#MyYuzarSifLook) – Influencer gifting to mid-tier accounts (5K-50K followers) | 200+ authentic posts |
💡 Key Insights
Cultural Nuance Wins:
- Ramadan countdown timers on ads increased urgency
- Used “Bhai-approved fit” messaging for trust
Tech Meets Tradition:
- WhatsApp catalogs outperformed the website 3:1COD-only option removed friction
Data-Driven Scaling:
- Doubled down on Lahore/Karachi (65% of sales)
- Sunset underperforming rural campaigns
🎯 Why This Resonated
Pakistan-Specific:
- Urdu-first CTAs (“Kamyab Shadi Ka Outfit”)
- Pricing in PKR (no USD conversions)
Mobile-First:
- 1-tap WhatsApp ordering (no forms)
- Vertical videos for Instagram Reels/YouTube Shorts
🔥 Key Challenge Overcome
“Customers hesitated to buy shalwar kameez online due to sizing/fabric concerns”
Solution:
- Free fabric swatches mailed to first-time buyers
- “Fit Guide” videos (How to measure at home)
Result:
- 50% reduction in returns
- 40% increase in repeat purchases
🚀 Key Achievements
✔ Brand Dominance: Logo adopted across 5+ industrial zones in KSA
✔ Digital Leap: 300% more RFQs via website vs. old PDF brochures
✔ Tender Wins: Projects attributed to new corporate materials
🎯 Why It Worked
✔ Cultural Relevance: Ads featured real Pakistani weddings/Eid moments
✔ Trust Building: Swatches + fit videos reduced purchase anxiety
✔ Omnichannel Approach: Met customers where they shop (WhatsApp > website)
💡 Why This Matters
Industrial Design Mastery: Proves you handle complex B2B sectors
KSA Market Expertise: Arabic/English + cultural nuance
Full-Pipeline Execution: Branding → content → digital