Void Studio
Client
Void Studio
What I Did
Custom WordPress Development & Optimization
Location
Lahore, Pakistan
Overview
🎯 Mission
Build a bespoke, high-fidelity website for a premium architectural firm that:
✔ Showcases HD project galleries without sacrificing speed
✔ Reflects their minimalist design philosophy through UX
✔ Handles complex client case-study presentations
🛠️ Services Delivered
| Service | Key Deliverables | Technical Impact |
|---|---|---|
| Custom WordPress Dev | Tailored theme (no page builders) | 0% plugin bloat, clean codebase |
| HD Image Optimization | WebP conversion + lazy loading | 3s → 0.8s load times for 4K images |
| Interactive Portfolios | AJAX-powered project filters (Commercial/Residential) | 50% longer engagement |
| Performance Tuning | Server-side caching + CDN (Bunny.net) | 98 Google Lighthouse score |
🔍 Strategy Breakdown
| Challenge | Solution | Result |
|---|---|---|
| 4K images crashing load times | – WebP with fallback – SVG placeholders during load | 0.8s avg. image load |
| Complex project organization | Custom taxonomies for: – Project type – Location – Year | Clients found projects 2X faster |
| Mobile pinch-zoom demands | Hi-res touch gestures enabled | 90% mobile user retention |
🔥 Key Challenge Overcome
“Client insisted on uncompromised image quality AND speed”
Technical Solutions:
- AI-powered compression (ShortPixel) – 70% size reduction, zero visible quality loss
- Dynamic srcset loading – Served 4K only to Retina displays
- CSS blur-up technique – Instant placeholder → HD fade-in
Outcome:
- First Contentful Paint under 1s despite 50MB galleries
- Client:Â “Our competitors are stealing screenshots of our site!”
🚀 Key Achievements
✔ Pixel-Perfect Design: 1:1 implementation of their Figma mockups
✔ Zero Compromises: 4K images at sub-second loads
✔ Industry Recognition: Featured in “Top 10 Architecture Websites – Pakistan”
đź’ˇ Why This Stands Out
Architect-Grade Attention to Detail:Â Mirrors their design precision in code
Technical Sophistication: Proves you can have both beauty and speed
Local Market Proof: Dominated Lahore’s competitive architecture niche