Client
Rangon – Pakistani Women’s Fashion Brand
Timeframe
2 Years
Location
Pakistan
Services
Digital Marketing, Brand Storytelling, Conversion Optimization
Overview
🎯 Mission
Drive online sales for a traditional-meets-modern Pakistani women’s wear brand by:
✔ Maximizing conversions on existing products
✔ Building a loyal social media community
✔ Positioning Rangon as the choice for premium yet affordable suits
🛠️ Services Delivered
📌 Digital Marketing
✔ Instagram & Facebook ad campaigns
✔ Influencer collaborations (macro + micro)
✔ WhatsApp catalog + sales funnel
📌 Brand Storytelling
✔ Shot styled lookbooks showcasing versatility
✔ Created “How to Style” reels (e.g., “Office to Wedding in 1 Suit”)
📌 Conversion Optimization
✔ Simplified checkout flow (COD + installment options)
✔ Launched “Festive Countdown” flash sales
🔍 Strategy Breakdown
| Challenge | Action | Result |
|---|---|---|
| Low brand awareness | Partnered with 20+ nano-influencers for “Rangon Diaries” series | 200+ UGC posts |
| High cart abandonment | Added installment payments + free shipping threshold | 35% lower abandonment |
| Stiff competition | Highlighted “Premium Fabrics at Ready-to-Wear Prices” in ads | 2X ROAS vs. competitors |
🚀 Key Achievements
✔ 3X revenue growth in 4 months
✔ 10K+ new Instagram followers (80% women aged 22-35)
✔ 40% repeat customer rate via WhatsApp community
🔥 Key Challenge Overcome
“Customers couldn’t visualize fit/fabric online”
✔ Solution: Sent free fabric swatches to first-time buyers + styled video demos
✔ Outcome: 50% conversion lift on swatch recipients
🌍 Where It Worked
✔ Primary Market: Lahore, Karachi, Islamabad (Instagram + WhatsApp)
✔ Upsell Success: Matching dupatta sets (bundled at checkout)
✔ Hidden Gem: Rangon’s WhatsApp Community → 25% of repeat sales