HighStar – Industrial Construction (Yanbu, KSA)
What I Did
Full-Service Branding & Web Development
Timeframe
4-12 Weeks
Location
Yanbu, Kingdom of Saudi Arabia
Overview
🎯 Mission
Rebrand and digitally transform a 23-year-old industrial contractor by:
✔ Creating a modern visual identity reflecting their Saudi market leadership
✔ Building a high-converting website to showcase electro-mechanical expertise
✔ Developing client-facing materials to standardize their corporate presence
✨ Full Scope Delivered
| Service | Key Deliverables | Impact |
|---|---|---|
| Branding | – New logo – Color palette – Brand guidelines (Arabic/English) | Unified identity across all touchpoints |
| Website Development | – Custom WordPress site – Bilingual (RTL support) – Project galleries | 200% traffic growth |
| Logo Design | Industrial-strength mark with KSA cultural motifs | Instant market recognition |
| Company Profile | 12-page bilingual PDF Print-ready templates | Won 3 new tenders in 6 months |
🔍 Strategy Breakdown
| Challenge | Action | Outcome |
|---|---|---|
| Outdated perception | Modern industrial logo + website | 80% brand recall increase |
| Complex service offerings | “Project Match” quiz | 35% more qualified leads |
| Bilingual needs | Arabic-first UX with Islamic calendar | 50% longer Saudi sessions |
🔥 Key Challenge Overcome
“Clients couldn’t grasp technical service range”
✔ Root Cause: Complex electro-mechanical services looked generic on old site.
✔ Breakthrough Solutions:
- “How It Works” 3D animations for HVAC/electrical system
- Project matching quiz (“Get Your Custom Solution in 30s”)
- Before/after sliders showing factory transformations
✔ Impact:
- 40% faster inquiry conversion
- Shortlisted for 2024 KSA Industrial Web Award
🚀 Key Achievements
✔ Industrial Branding Excellence
- Redesigned logo featured in 2024 Saudi Construction Report
- New brand guidelines adopted across 8 company subsidiaries
✔ Digital Transformation
- 3X more tenders won via online portfolio (vs. old PDFs)
- #1 Google ranking for “Yanbu electro-mechanical contractor”
✔ Operational Impact
- 30% faster proposal drafting with new profile templates
- Zero reprints of marketing materials post-rebrand
📈 Results
✔ Brand Perception: 80% improvement in “innovative leader” surveys
✔ Leads: 65% increase in qualified inquiries (2023 vs. 2024)