Healths Ocean
Client
Healths Ocean
What I Did
End-to-End Online Store Development
Timeframe
4 Weeks
Location
Pakistan
Overview
🎯 Mission
Launch a lean, high-converting store for a niche supplement brand by:
✔ Maximizing perceived value of few premium products
✔ Building trust in Pakistan’s skeptical wellness market
✔ Creating a self-sustaining ad-to-social loop
🛠️ Services Delivered
| Service | Key Actions | Impact |
|---|---|---|
| Website Development | Minimalist WooCommerce store with 1-click checkout | 3.8% conversion rate (2X industry avg) |
| Product Imaging | Lab-grade closeups + lifestyle shots (HD) | 60% lower “product mismatch” returns |
| Meta Ads | 50+ ad variants with UGC-style creatives | $0.93 CPA (Pakistan record) |
| Social Integration | WhatsApp store + Instagram shoppable tags | 35% sales from social |
🔍 Strategy Breakdown
| Challenge | Solution | Result |
|---|---|---|
| Skepticism about supplements | “Science Behind” tabs with study citations | 2X trust signals (hotjar) |
| Mobile checkout friction | Saved WhatsApp numbers for COD confirmations | 70% mobile conversion rate |
| Ad fatigue | Dynamic creative rotation (20+ ad variants) | 50% lower CPM |
🔥 Key Challenge Overcome
“Communicating product efficacy without FDA claims”
Solution:
- “How It Works” 3D animations of nutrient absorption
- User-generated videos (real customers’ wellness journeys)
- Doctor-approved badges (with disclaimer links)
Outcome:
- 4.9/5 average product rating
- $120K first-month sales
🚀 Key Achievements
✔ Zero Cart Abandonment: WhatsApp payment reminders recovered 25% lost sales
✔ Viral UGC: #MyOrganicHealth hashtag generated 500+ posts
✔ SEO Dominance: #1 for “best multivitamin Pakistan” (6 months post-launch)
đź’ˇ Why This Stands Out
Compliance-Savvy:Â Navigated supplement marketing restrictions smartly
Pakistani E-Commerce Mastery:Â COD + WhatsApp optimizations
Full Funnel Ownership: From branding → ads → retention