D&D Dress & Design – Shadman, Lahore
What I Did
Branding & Growth Marketing Lead
Timeframe
1 Year
Location
D&D Dress & Design – Shadman, Lahore
Services
Online sales, Foot traffic growth, Omnichannel brand awareness
Overview
🎯 The Mission
Elevated a traditional tailor into a modern hybrid brand by:
✔ Revitalizing in-store tailoring demand
✔ Launching e-commerce (ready-to-wear + online measurements)
✔ Positioning D&D as Lahore’s go-to for refined menswear
🚀 Key Achievements
✔ 70% brand recall post-rebrand
✔ 50% more wedding orders via VIP experiences
✔ 25% revenue from e-commerce within 6 months
✔ 5K new Instagram followers through fit battles
✨ What I Delivered
✅ Brand Identity: Redesigned logo + luxe packaging → 70% brand recall
✅ In-Store Revival: Groom’s VIP lounge + Instagrammable fittings → 50% more wedding orders
✅ E-Commerce Launch: Online measurements + Zoom fittings → 25% revenue from digital
✅ Social Proof: Influencer fit comparisons → 5K new Instagram followers
D&D Dress & Design – Strategy & Results
| Area | Action | Result |
|---|---|---|
| Branding | Luxe Urdu-English logo + gold packaging | 70% brand recall |
| In-Store | Groom VIP lounge + Instagrammable zones | 50% more wedding orders |
| E-Commerce | Launched online measurements + Zoom fittings | 25% revenue from digital |
| Social Proof | “Perfect Fit Fridays” influencer reels | 5K new Instagram followers |
| Upselling | Free alteration credits with ready-to-wear | 65% attach rate |
