CED-IBA (PU)

Center for Entrepreneurial Development (CED-IBA), Punjab University

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Client

(CED-IBA), Punjab University

Timeframe

Aug, 2022 - Jul, 2023

Services

Marketing & Branding Lead

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Project Overview

🚀 The Mission

Transformed enrollment for CED’s fast-track entrepreneurship courses (3-6 months) by positioning them as:
✔ Launchpads for startups (not “just certificates”)
✔ Affordable alternatives to MBA programs
✔ Networking hubs with Punjab’s top founders

Revamped visibility and admissions for Punjab University’s entrepreneurship hub through:

  • Strategic marketing campaigns (30%+ increase in applications)
  • Website redesign for better student engagement
  • Brand identity development to position CED as Punjab’s startup leader

🛠️ What I Delivered

AreaAchievementMy Role
Digital Marketing30%+ growth in admissions inquiriesDesigned social media campaigns, admission brochures, and email funnels
Website DevelopmentModernized CED’s online presenceLed UI/UX redesign, content strategy, and CMS integration
BrandingCohesive visual identity across all touchpointsCreated logos, color palettes, and templates for presentations/events
Community BuildingHigher engagement from local entrepreneursOrganized webinars and promo videos featuring alumni success stories
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What I Achieved

Demand Generation 📢

Boosted admissions by 40% YoY for flagship courses like:

  • Startup Launchpad (Ideation to Revenue)
  • Digital Freelancing Bootcamp
  • Agripreneurship for Tier-2 Economies

Funnel Magic: Redesigned brochures → 20% higher open rates for email campaigns.

Digital Presence 🌐

  • Revamped website with course comparison tools → 3x longer dwell time.
  • Ran LinkedIn/Instagram ads targeting "side hustle" seekers → 50% cost-per-lead drop.

Branding 🎨

  • Created "CED Hustlers" brand identity (student success stories + gritty visuals).
  • Shot 1-minute course teasers featuring alumni (e.g., "This program funded my bakery startup").

Community 🤝

  • Partnered with Punjab’s top 10 incubators for guest lectures → 35% referral enrollments.

How I Solved Key Problems 🔥

ChallengeMy HustleResult
“Why pay for short courses?”Marketed them as “MBA skills in 1/10th time”60% more working professionals enrolled
Low website conversionsAdded live chat + chatbot for instant Q&A2x more applications via site
Student skepticismLaunched free “Taste of CED” webinars70% signup rate for paid courses

Why It Worked 💡

  • Productized education: Treated courses like "startup tools" (e.g., "Freelancing = Your First MVP").
  • Leveraged FOMO: Scarcity tactics ("Only 25 seats per batch").
  • Community-first: Built WhatsApp groups for cohorts pre-course.