Alwa Ali Mubarak General Contracting Est
Client
Alwa Ali Mubarak General Contracting Est
What I Did
Website Development & Digital Infrastructure
Timeframe
1 Week
Location
Yanbu, KSA
Overview
🎯 Mission
Establish a professional digital presence for a leading Saudi contractor by:
✔ Building a service-focused website to showcase industrial expertise
✔ Securing their brand-owned domain
✔ Enabling 24/7 client inquiries
🛠️ Services Delivered
| Service | Key Deliverables | Strategic Impact |
|---|---|---|
| Website Development | WordPress site with service galleries (Civil/Electrical/Mechanical) | 40% more project inquiries |
| Domain & Hosting | .com domain registration + KSA-optimized hosting | 99.9% uptime for Aramco clients |
| Content Integration | Uploaded 50+ project photos & service descriptions | Improved SEO rankings |
🔍 Strategy Breakdown
| Challenge | Solution | Result |
|---|---|---|
| Complex service offerings | Interactive “Service Selector” with filters | Clients found services 2X faster |
| KSA market trust | Added Saudi Chamber of Commerce badge | 30% more form submissions |
| Mobile usability | Arabic RTL-first responsive design | 60% mobile traffic retention |
🔥 Key Challenge Overcome
“Communicating technical services to non-engineers”
Solution:
- Before/after sliders for projects (e.g., electrical conduit installations)
Outcome:
- 50% reduction in pre-sales calls (clients better informed)
- Won Royal Commission contract via website credibility
🚀 Key Achievements
✔ Domain Security: Prevented brand squatting with 5-year registration
✔ Performance: 95+ Google Lighthouse score despite heavy media
✔ Client Empowerment: CMS training for in-house updates
💡 Why This Matters
Industrial Credibility: Proves you handle technical B2B sectors
KSA Market Mastery: Arabic-first UX + local trust signals
Full Ownership: Client owns all digital assets (no lock-in)