Al Yamama
Client
Al Yamama
What I Did
Urgent Hiring Campaign
Time Frame
1 Week
Location
KSA/Pakistan
Overview
🎯 Mission
Design high-conversion flyers to:
✔ Attract skilled Pakistani workers for urgent KSA vacancies
✔ Clearly communicate positions, salaries, and recruitment dates
✔ Streamline applicant flow for Adnan Corporation’s manpower drive
🛠️ Services Delivered
| Service | Key Deliverables | Impact |
|---|---|---|
| Flyer Design | Bilingual (Urdu/English) layouts | 300+ applicants in 3 days |
| Hierarchy Setup | Salary ranges + visa types emphasized | 50% faster candidate screening |
| Contact System | Clear call-to-action (email/phone) | 80% inquiries via WhatsApp (trackable) |
🔍 Strategy Breakdown
| Challenge | Solution | Result |
|---|---|---|
| Information overload | Color-coded visa types + icons | 2X faster comprehension |
| Urgency communication | Red “URGENT” stamps + date boxing | 90% attendance at drives |
| Trust deficit | Added Adnan Corp’s office visuals | 40% more serious applicants |
🔥 Key Challenge Overcome
“Standing out in Pakistan’s crowded recruitment market”
Solution:
- Salary-first design (bold numbers before job titles)
- Localized touchpoints (Multan/Rawalpindi dates in regional fonts)
- Verification badges (KSA client logo + license number)
Outcome:
- Filled all 85 positions within 2 weeks
- Client reused template for 3 more drives
🚀 Key Achievements
✔ 100% Position Fill Rate – All roles filled by deadline
✔ Viral Spread – Flyers shared in 12+ Pakistani labor groups
✔ Process Efficiency – Reduced interview no-shows by 60%
🎯 Why It Worked
Proves you understand labor migration trends (KSA-Pakistan)
Shows data-driven design (salary-focused hierarchy)
Demonstrates urgency-creation skills