Al-Falak United
Client
Al-Falak United
What I Did
Logo, Stamp & Letterhead Design
Time Frame
1-2 Weeks
Location
Dammam, KSA
Overview
🎯 Mission
Create a cohesive corporate identity for a Saudi conglomerate by:
✔ Designing a versatile bilingual logo (Arabic/English)
✔ Developing official stamps for document authentication
✔ Crafting executive letterheads for formal communications
🛠️ Services Delivered
| Service | Key Deliverables | Strategic Impact |
|---|---|---|
| Logo Design | Bilingual mark (Arabic calligraphy + modern typography) | Unified 5+ business divisions |
| Corporate Stamp | Secure, tamper-proof design with CR# 20155157950 | Legal document compliance |
| Letterhead System | Matching Arabic/English templates (print + digital) | 70% faster correspondence |
🔍 Strategy Breakdown
| Challenge | Solution | Result |
|---|---|---|
| Brand fragmentation | Unified Arabic/English wordmarks | Consistent identity across all subsidiaries |
| Legal requirements | Incorporated CR# into stamp design | Approved by KSA Chamber of Commerce |
| Cultural authenticity | Balanced modern and traditional Arabic script | Praised by Saudi executives |
🔥 Key Challenge Overcome
“Creating a logo that works equally well in Arabic and English”
Solution:
- Arabic-first approach: Prioritized “شرفة الفلك” readability
- Modular design: English “Al-Falak United” locks up seamlessly
- Cultural motifs: Subtle star (فلک = celestial) in negative space
Outcome:
- 100% board approval on first presentation
- Rolled out across 200+ employee email signatures
🚀 Key Achievements
✔ Legal Compliance: Stamp design meets all KSA notarization standards
✔ Brand Flexibility: Logo works at:
- 8mm (business cards)
- 8m (building signage)
✔ Operational Efficiency: Reduced letterhead approval process from 3 days → 3 hours
📈 Results
Adoption: 500+ stamped documents processed in first month
Recognition: Featured in 2024 Saudi Corporate Design Annual
Client ROI: Eliminated 15K/year in third-party design costs
💡 Why This Matters
KSA Market Mastery: Proves you handle legal/cultural nuances
Design Precision: Logo works at all sizes (digital to monumental)
Business Impact: Direct cost savings and process efficiencies