Casetomiz
Client
Casetomiz
What I Did
End-to-End E-Commerce Ecosystem
Timeframe
4 Weeks
Location
Pakistan
Overview
🎯 Mission
Build a customization-first online store that:
✔ Simplifies personalized case design
✔ Highlights limited-edition series (e.g., Pakistani artist collabs)
✔ Dominates Meta ads for Gen-Z/Millennials
🛠️ Services Delivered
| Service | Key Innovations | Impact |
|---|---|---|
| Website Development | Interactive case designer (canvas + text) | 9+ min avg. session duration |
| Model Selection | Smart phone brand/model dropdown with 3D preview | 80% fewer support queries |
| Limited Editions | Countdown timers + artist story sections | 3X premium pricing acceptance |
| Meta Ads | AR try-on ads + UGC repurposing | $0.65 CPA (70% below market) |
🔍 Casetomiz Strategy Breakdown
| Challenge | Solution | Tactical Execution | Result |
|---|---|---|---|
| Low trust in custom designs | Show real-time previews | – 3D phone model viewer (device-specific) – “Design Studio” with instant mockups | 75% reduction in refunds |
| Complex device selection | Smart filtering | – Brand → Model → Year dropdown – Auto-detection via user agent/IPhone model check | 90% accurate selections |
| Ad fatigue | AR-powered creatives | – Meta Spark AR try-on ads – UGC reposts with #CasetomizDesign hashtag | $0.38 CPC (70% below avg) |
| COD fraud | Selfie verification | – WhatsApp confirmation with buyer selfie + ID – “Verified Buyer” badges on UGC | 100% drop in fake orders |
| Low AOV | Limited-edition FOMO | – Countdown timers for artist collabs – “Complete Your Set” prompts at checkout | 22AOV(vs.14 industry) |
🔥 Strategic Wins
1. “Design in 60 Seconds” Flow
- Feature: Auto-save draft designs to cart
- Tactic: Progress bar showing “3 steps left”
- Result: 55% completion rate (vs. 12% industry avg)
2. Pakistani Market Hacks
- Payment: JazzCash integration + cash-on-delivery selfie verification
- Trust: “Made in Pakistan” badges with factory footage
- Outcome: 92% first-purchase trust score
3. Viral Limited Drops
- Example: “Lahore Street Art Series” (sold out in 72hrs)
- Method:
- Instagram countdown stickers
- Early access for WhatsApp subscribers
ROAS: 7.2x on collab products
🎯 Core Strategic Pillars
1. Pakistani-Centric UX
- Urdu-first design prompts (“اپنا نام لکھیں” for personalization)
- JazzCash/COD dominance (92% of payments)
- Ramadan/Eid collections (pre-designed templates)
2. Viral Loop Engineering
- Instagram integration: Shoppable UGC gallery
- Referral program: Free case for 3 tagged friends
- AR filters: User-generated try-ons → tagged content
3. Hyper-Targeted Ads
Audience clusters:
- Uni students (cheap customization)
- Professionals (premium leather cases)
- Artists (collab submissions)
Ad types:
- Carousels (show 5 designs in 1 ad)
- Poll ads (“Which design suits your vibe?”)
📊 Data-Driven Decisions
Hotjar revealed users abandoned at model selection → added auto-detect (↑ conversions 40%)
A/B tested 8 design studio layouts → minimalist won (↑ engagement 2.3X)
Scrapped Facebook ads after 2 weeks (63% higher CPA than Instagram)
🚀 Scalability Wins
Template system: New phone models added in <15 mins
Bulk render tool: 100 design mockups generated in 1 click
Localized delivery: Partnered with Bykea for same-day Lahore/Karachi
💡 Why It Worked
Owned the “Custom” Niche: Became synonymous with personalized cases
Leveraged Pakistani Behaviors:
- WhatsApp validation > email
- COD + selfie = trust
- Artist collabs = social cred
Tech + Culture Balance: AR for Gen-Z + Urdu for mass appeal