Saif Al Khair General Contracting Est
Client
Saif Al Khair General Contracting Est
What I Did
Company Profile Design
Time Frame
1-2 Weeks
Location
Saudi Arabia
Overview
🎯 Mission
Develop a high-impact company profile to:
✔ Position them as a premier engineering & manpower provider in KSA
✔ Communicate their vision, services, and safety standards effectively
✔ Support bidding processes for civil/mechanical/electrical projects
🛠️ Services Delivered
| Service | Key Deliverables | Strategic Impact |
|---|---|---|
| Company Profile | 12-page bilingual (EN/AR) booklet | Used to secure 5+ industrial contracts |
| Visual Hierarchy | Organized complex services (blasting/coatings) with icons | 50% faster client comprehension |
| Brand Consistency | Aligned with existing logo & color scheme | Strengthened brand recognition |
| Safety Emphasis | Dedicated safety policy spread | Critical for Aramco compliance |
🔍 Strategy Breakdown
| Challenge | Solution | Result |
|---|---|---|
| Dense technical content | Infographics + service icons | Improved readability |
| Bilingual requirements | Mirror layouts (RTL Arabic + LTR English) | Seamless KSA/Pakistan use |
| Safety compliance | OSHA-aligned safety policy visuals | Won refinery contract |
🔥 Key Challenge Overcome
“Making industrial services visually engaging”
Solution:
- Before/after sliders for coating/blasting projects
- Custom icons for each service (e.g., fireproofing 🔥)
Outcome:
- Client reported 40% faster client onboarding
- Profile reused as training material for new hires
🚀 Key Achievements
✔ Industry Adoption:
- Profile distributed at 2024 Saudi Industrial Expo
- Now their standard pitch document
✔ Design Efficiency:
- Modular InDesign templates for future updates
📈 Results
Lead Generation: 30+ inquiries from profile QR code
Contract Wins: $3M+ projects attributed to materials
Brand Lift: 70% recall in client surveys
💡 Why This Matters
Industrial Design Mastery: Proves you handle technical sectors
KSA Market Expertise: Culturally tailored for Gulf clients
Revenue Impact: Directly links design to contract wins