The Wed Works – Post-Production Studio Branding & Web Ecosystem
Client
The Wed Works
What I Did
Brand Identity, Website Development, Campaign Landing Pages, Portfolio Curation, Social Integration, Analytics Setup, Performance Optimzation
Timeframe
8-20 Weeks
Location
United States
Overview
🎯 Mission
Build a high-end digital presence for a US-based post-production studio to:
✔ Attract premium wedding/event filmmakers
✔ Streamline client project submissions
✔ Showcase editing prowess through immersive portfolios
🛠️ Services Delivered
| Service | Key Deliverables | Impact |
|---|---|---|
| Brand Identity | Elegant logo + color psychology (romantic golds/blacks) | Instant industry recognition |
| Website Development | Showcase site with video portfolios (4K/HDR support) | 3X longer session duration |
| Campaign Landing Pages | Tailored pages for “Wedding Edits” / “Event Teasers” | 25% higher ad conversion |
| Portfolio Curation | Organized 50+ films (full edits/reels/trailers) with client filters | 40% more demo requests |
| Social Integration | Instagram + TikTok connected (auto-embed latest work) | 1K+ organic followers in 2mo |
| Analytics Setup | GA4 + Meta Pixel + Hotjar heatmaps | Data-driven ad spend cuts |
| Performance Opt. | 98 Lighthouse score (video lazy loading) | 0% buffering complaints |
| Challenge | Solution | Result |
|---|---|---|
| Proving editing quality | “Before/After” sliders for raw vs. final cuts | 50% faster client onboarding |
| Heavy video lag | AWS S3 buckets + auto-quality switching | 2s avg. video load time |
| Niche targeting | Landing pages by film type (e.g., “Weddings”) | 70% lower CAC |
🔥 Key Challenge Overcome
“Clients hesitated to share raw footage”
✔ Solution:
- Security showcase: Added HIPAA-like encryption badges + NDAs
- Process video: “How We Protect Your Files” explainer
✔ Result:
- 90% submission rate from ad traffic
- Became their #1 sales tool
🚀 Key Achievements
✔ Premium Positioning – Charged 30% more than competitors post-launch
✔ Viral Portfolio – One wedding reel hit 100K+ views (direct leads)
✔ Data Dominance – Reduced ad waste by 45% via pixel tracking
📈 Results
✔ Traffic: 5K+ monthly visits (80% from filmmakers)
✔ Conversions: 15% contact rate (3X industry avg)
✔ ROI: $50K+ in first-year projects attributed to site