MadOn Technologies – Software House Website
Client
MadOn Technologies – Software House Website
What I Did
Web Development & Digital Branding
Timeframe
4-12 Weeks
Location
Pakistan
Overview
🎯 Mission
Develop a high-performance website for a Pakistani software house to:
✔ Showcase their ERP & mobile app development expertise
✔ Generate qualified B2B leads
✔ Establish them as a premium tech partner in a competitive market
🛠️ Services Delivered
| Service | Key Deliverables | Impact |
|---|---|---|
| Website Development | Custom WordPress/React site (state stack) | Fast, scalable, SEO-ready |
| UI/UX Design | Modern, tech-driven interface with case studies | Improved engagement |
| Lead Generation | Contact forms + chatbot integration | 40% more inquiries |
| Performance Optimization | 95+ Google Lighthouse score | Faster load times |
🔍 Strategy Breakdown
| Challenge | Solution | Result |
|---|---|---|
| Standing out in a crowded market | Focused on ERP success stories with data/metrics | Increased trust & conversions |
| Explaining complex tech simply | Used interactive infographics for ERP workflows | Lower bounce rate |
| Mobile responsiveness | Prioritized touch-friendly navigation | 60% mobile traffic retained |
🔥 Key Challenge Overcome
“Clients didn’t understand ERP value”
✔ Solution:
- Created animated explainer videos (ERP benefits in 60 sec)
- Added client testimonials with ROI metrics
✔ Result:
- 50% more demo requests
- Reduced sales cycle by 30%
🚀 Key Achievements
✔ 3X more leads than old website
✔ Client’s sales team reported 50% less cold outreach (website pre-qualified leads)
📈 Results
✔ Traffic: 200% increase in 3 months
✔ Conversions: 25% contact form completion rate
✔ SEO: Top 3 rankings for 5+ commercial keywords
💡 Why This Worked
✔ Tech credibility – Showcased real case studies with metrics
✔ Simplified complex services – Used visuals/videos to explain ERP
✔ Mobile-first – 60% of Pakistani users browse on phones